One thing nobody tells you: you’re selling what people WANT, not need.

Who decides what you’re brand means to people? They do, not YOU. You can influence that though. And I’m teaching you how to use psychology + strategy + design to do that.


Even though you play with emotions, the science behind that is solid. Using psychology you can tap into subconscious brain of your customers and create strong emotional attachment.

You want people to say: “I’m attracted to this brand, but I can’t explain why!”

Psst! Ready to uncover your brand personality?

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Hi, I’m Alex

I went from not being able to find a job as a designer because I couldn’t stand out, to becoming a senior designer for Jimmy Choo London HQ  just a few years later.

Along the way I worked and designed for top brands like River Island, Karl Lagerfeld, Roberto Cavalli, Childrensalon and more.

How did I do it?

I made a big shift in my thinking.

Then I took control and started building the perception of me as a person, as a brand.

Now, I’ve combined my 10+ years of experience and expert knowledge of psychology and the way humans form relationships into my signature A.D.O.R.E.™ formula, so you can get ahead and build an irresitible brand. 

Alex Rogala-Jacek
Brand Elevation Coach, Creative Director, founder

Discover my signature A.D.O.R.E.™ methodology


Assess your current brand and business strategy to see where are the opportunities, what you need to improve and what you need to do to get the best results.


Define your brand’s personality, messaging, strategy and story so it’s easier for you to connect with your audience and build a strong and influential brand experience.


Outline the strategies that you will need to attract your ideal customers, raise your pricing, package your products in an irresistible form and elevate your whole brand experience.


Redesign your brand experience and all the touchpoints that need to be elevated so you grow your brand, increase your sales and hit your income goals.


Embody your brand, so you can grow your business further confidently and create a strong, memorable brand.

Ready to create a strong brand influence strategy?

Discover your brand personality and learn how to use it to your advantage.

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Brand archetype quiz
What's your irresistible brand personality?