Bailey Opsal

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Bailey Opsal

Bailey’s a life coach who specialises in helping women have a healthy relashionship with food and their bodies. She was dreaming of an airy, pastel and elegant branding, that will evoke feelings for lightness, freedom and wellbeing.

Ocean vibes, beach sand and delicate flowers. This is what describes Bailey’s branding best.

It was really important for Bailey, to evoke feelings of well-being, freshness lightness and calmness in her clients. From the moment I saw her mood board I knew which direction we’re going to go in.

Bailey is a beautiful soul, who’s patient, helpful, elegant and organised. Colours we’ve chosen for her branding perfectly reflected that: pastel purple and blue, baby pink, blush and beige with a splash of charcoal.

Being a life coach who focuses on a healthy relationship with food and body, it’s especially important not to appear too aggressive and harsh. Her clients will surely need to feel understood and not judged, therefore delicate colors and ocean vibes are perfect: they represent aliveness and sense of calmness at the same time.

Apart from the website, we’ve also created two e-books she can use as free opt-ins and as a part of a Welcome Pack for her clients, business cards, e-mail campaigns templates and social media images she can edit and reuse.

Working with Alex was a wonderful experience for me. She made the whole process of designing my brand and website seamless and I was astounded by the end result. Both the quantity and quality of her work was beyond my expectations. I get complimented on my site frequently and I have Alex to thank for that! She is a wonderful designer and I highly recommended her!

Bailey Opsal |

Mobile friendly

Bailey’s website is fully responsive, which means it works perfectly on all devices. You will have a great experience browsing both on your computer and mobile phone or tablet. All forms are working perfectly and text is easy to read.

It’s also optimised for SEO and Facebook, Twitter and Pinterest sharing. Bailey doesn’t have to worry about doing it herself. Here at Adored Designs we take care of everything for you.

Beautiful pop-ups and opt-ins included.

I know how important it is to build your e-mail list from day one. That’s why I always set up beautiful pop-ups and email opt-ins for my clients, as well as design e-books, checklists and workbooks for them, so they have something to give to their clients.

Beautiful e-books, custom made each time.

So you can share value with your clients, showcase your skills and potential and build your e-mail list easily. Wow your clients, by beautifully designed e-books, interactive workbooks and forms and checklists.

Professional newsletter templates you can reuse and edit.

I use MailChimp to create beautiful and professional email campaigns for you. Have them branded, set-up and prepared for you, so you can just jump right in and say hello to your subscribers, in style.

I set up pop-ups, email opt-ins and connect your WordPress page or store to MailChimp, so you can simply start sending beautiful campaigns.

Even if you’ve never used Mailchimp before, no need to worry. I give all my clients a Goodbye Pack, filled with tutorials, workbooks, cheat sheets and checklists.

I make sure they know how to send beautiful, and actionable campaigns each and every time, so they can grow their business and get new clients and customers.

Facebook Ads that get noticed.

Get beautiful, branded Facebook Ads that fit your business needs and give traction. You want to grab people’s attention and make them recognise your brand instantly.
I know all about Facebook 20% rule and will make sure your Ads will get approved and you’ll get the most of your money.

Offline networking?

When you have a business, you always have to be prepared. You never know if the next person you meet at a coffee shop or a networking event, won’t become your next client, right?

Share beautiful and stylish business cards with them to leave a lasting impression and make sure they will contact you when they need you.

Or say a word to their friends and family.

You’ve got like 4 seconds to show people you’re a legit Girlboss. Don’t waste it showing a brand that’s not as awesome as you are.


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It’s not enough to pick the perfect colour palette and design a shiny website to create a strong brand. If you want a powerful, influential and desirable brand you need to touch people on a deeper level.

I’ve combined my 10+ years experience as a graphic designer for brands like Jimmy Choo, Karl Lagerfeld, River Island, and Childrensalon in my early career + many top influencers and brands during my work at Adored Designs with my passion for psychology and the way humans form relationships.

Let’s get you to claim your spot at the top of your industry.

Alex Rogala-Jacek

Brand Coach & Creative Director

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