5 ways to add emotion to your brand

Emotion is what drives our decision making, even if we don’t know it. Learn about the psychology behind emotional branding and why it has the power to transform your brand.

Your brand story – what is it + simple formula to follow

Story of your brand is not only how and why you started your business. Actually, that is not it! You’re NOT the hero of your brand story – your customer is. Learn how to use it to your advantage and connect with your customers to make your brand irresistible to them.

Brand photography backed by psychology

Brand Photography can tell your brand story and express your brand personality better than copywriting or anything else. Learn how to strategically use it to build brand perception and connect with your customers to make your brand irresistible.

5 stages your customers go through before they are ready to buy

Selling psychology is really important. There are 5 steps every customer need to go through to become ready to buy. We’ll talk all about awareness, interest, consideration, conversion and loyal customer. Build connection with your customer during sales process and make it feel natural and comfortable for them and you.

Choose the right visuals for your brand in 3 steps

Choose the right visuals for your brand in 3 steps

Did you know the human brain only needs 1/10th of a second to process visuals?   1/10th OF A SECOND. That's shorter than a blink of an eye. No wonder choosing the right visuals is so important and companies spend between few thousand to a few million dollars on branding. It's your chance to get their attention and keep it. Or lose their interest (and business) forever.   In this busy...

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How Tailwind helped us explode our website traffic

How Tailwind helped us explode our website traffic

Surely you’ve got lost there for hours at a time (we’re guilty of that for sure!), but did you know it can absolutely transform your business? Unlike Instagram or Facebook, Pinterest is a search engine, not a social platform. This means people are actively looking for stuff there. Stuff like your services or products!

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5 ways to transform your email list + boost your sales

5 ways to transform your email list + boost your sales

If you have a business, you know how important your email list is. Sometimes, making the most of it can be tricky though. None of us wants to feel spammy or sleezy when emailing people with our offers and products. After all, we all are signed up for multiple newsletters and we know the feeling, right?

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Hey, I'm Alex!

Brand Coach & Stylist for ambitious entrepreneurs who want to create powerful and influential brands.

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