Semiotic Branding: How Symbols Create Irresistible Connections

Semiotic branding is the secret language of desire, using symbols, colors, and imagery to create an irresistible brand that speaks directly to your audience’s emotions. In today’s decadent market, brands must do more than just sell a product. They...

3 branding lessons from a luxury bag dupe

Learn 3 branding lessons from a viral luxury bag dupe that reveal how consistency, emotion, and storytelling drive irresistible luxury branding.

Inconsistent Brand? Here’s Why It’s Holding You Back from Luxury Status

Is Your Brand Consistency Hindering Luxury Brand Development? Discover Effective Branding Strategies Today

5 ways to add emotion to your brand

Emotion is what drives our decision making, even if we don’t know it. Learn about the psychology behind emotional branding and why it has the power to transform your brand.

Choose the right visuals for your brand in 3 steps

Choose the right visuals for your brand in 3 steps

Did you know the human brain only needs 1/10th of a second to process visuals?   1/10th OF A SECOND. That's shorter than a blink of an eye. No wonder choosing the right visuals is so important and companies spend between few thousand to a few million dollars on branding. It's your chance to get their attention and keep it. Or lose their interest (and business) forever.   In this busy...

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How Tailwind helped us explode our website traffic

How Tailwind helped us explode our website traffic

Surely you’ve got lost there for hours at a time (we’re guilty of that for sure!), but did you know it can absolutely transform your business? Unlike Instagram or Facebook, Pinterest is a search engine, not a social platform. This means people are actively looking for stuff there. Stuff like your services or products!

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5 ways to transform your email list + boost your sales

5 ways to transform your email list + boost your sales

If you have a business, you know how important your email list is. Sometimes, making the most of it can be tricky though. None of us wants to feel spammy or sleezy when emailing people with our offers and products. After all, we all are signed up for multiple newsletters and we know the feeling, right?

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Hey, I'm Alex!

Brand Coach & Stylist for ambitious entrepreneurs who want to create powerful and influential brands.

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