Join thousands who discovered their brand personality and were shocked by the results.

Brand Archetype help you discover your brand’s personality and tap into the unconscious mind of your ideal audience to unlock your potential and build an irresistible brand.

our clients have been featured in

This was absolutely one of the most accurate tests I have ever taken. Thank you for confirming what I already felt. The results completely resonated with me.


OMG – absolutely – made me shiver – this so me.



This is so spot on me that I am a little shocked it could be generated on a 12 question quiz. I can’t wait until I get the next email from you!


There was a lot about the Innocent that felt like you had read my mind.



Total honesty, while taking it, I was thinking “ok this is just one of those “scams”
situations where they are going to constantly blow me up to buy things and this quiz probably isn’t even going to brand me correctly”.. However, when the results came in, they were complete ON POINT and I was a bit shocked lol



Brand Archetype s help us focus and build a consistent character, but that’s not all.

They help us DIFFERENTIATE our brands from others in our niche. You can use them to have a unique take on your niche, build a different personality.

For example: let’s compare Canduby’s chocolate to Snickers. Both are chocolate, but they have totally different personalities.

Cadbury is all about the pleasurable moments (Lover archetype) and Snickers helps you get going again (Hero archetype).

Even though this is the same niche, they are totally different brands.

Or brands Like Tresseme (Girl Next Door Archetype), L’Oreal (Magician) or Magnum Ice-cream (Lover Archetype, all about pleasure).

We all have goals, motivations, fears and personalities.

Those things can be organised into 12 Brand Archetype s:

Brand Archetype quiz
We’ve got 4 core differentiators between Archetype s groups and those are the main goal of the archetype.

So there’s:

  1. Provide Structure with CaregiverRuler and Creator
  2. Connect to others: with Girl Next DoorLover and Joker
  3. A spiritual journey with InnocentSage and Explorer,
  4. and Leave a mark with RebelMagician and Hero.

Brand archetypes are a great way to use psychology to tap into your clients and customers emotions and influence them, help you focus your brand WHILE still staying true to your values.

Take our 1-min quiz and discover your Brand Archetype.

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