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You're in: Brand Strategy

Your brand story – what is it + simple formula to follow

Your brand story – what is it + simple formula to follow

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">8</span> <span class="rt-label rt-postfix">mins read</span></span> Story of your brand is not only how and why you started your business. Actually, that is not it! You&#8217;re NOT the hero of your brand story &#8211; your customer is. Learn how to use it to your advantage and connect with your customers to make your brand irresistible to them. </p>
Brand photography backed by psychology

Brand photography backed by psychology

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">13</span> <span class="rt-label rt-postfix">mins read</span></span> Brand Photography can tell your brand story and express your brand personality better than copywriting or anything else. Learn how to strategically use it to build brand perception and connect with your customers to make your brand irresistible.</p>
Connect with your customers on an emotional level and influence their intuition

Connect with your customers on an emotional level and influence their intuition

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">19</span> <span class="rt-label rt-postfix">mins read</span></span> To connect with your customers on an emotional level (where decisions are really made) and influence their intuition you need to activate their part of the brain which doesn&#8217;t understand logic. Brand Archetypes are a great tool for that!</p>
Define your ideal buyer persona and connect with them deeply

Define your ideal buyer persona and connect with them deeply

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">20</span> <span class="rt-label rt-postfix">mins read</span></span> Ideal buyer persona is someone you want to target with your brand, marketing, copywriting and offers. Define it and get clear on their desires, hopes, objections and anxieties to make selling easier and connect with them on a deeper, emotional level.</p>
Your brand story – what is it + simple formula to follow

What brand voice is and how to create one + examples

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">11</span> <span class="rt-label rt-postfix">mins read</span></span> Your brand voice is as important as your visuals (or more!). They show your personality and evoke certain feelings, which allows you to connect with your customers on a deeper level and make them &#8220;feel in their gut&#8221; you are (or aren&#8217;t) a brand for them.</p>
4 common branding mistakes that repel clients

4 common branding mistakes that repel clients

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">21</span> <span class="rt-label rt-postfix">mins read</span></span> Ever wondered if your making mistakes that repel clients? Before we dive into the mistakes, there&#8217;s something I&#8217;d like to explain first, so it all makes sense:  What always repels clients is the opposite of the irresistible brand.</p>
5 steps to elevate a brand with our signature A.D.O.R.E.™ formula

5 steps to elevate a brand with our signature A.D.O.R.E. formula

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">12</span> <span class="rt-label rt-postfix">mins read</span></span> Brand Influence Strategy is THE most important thing you can do for your brand. Discover our signature A.D.O.R.E. formula that we&#8217;ve been using to elevate brands and make them absolutely irresistible since 2016.</p>
Why you are NOT your brand + what to do about it

Why you are NOT your brand + what to do about it

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">5</span> <span class="rt-label rt-postfix">mins read</span></span> There&#8217;s a lot of BAD advice out there from *experts* who don&#8217;t understand branding. Should you base your brand personality on yourself?. Not always! In this post I explain when you&#8217;re not your brand and what to base its personality on to attract ideal customers and clients.</p>
How to STOP undercharging even if competitors do

How to STOP undercharging even if competitors do

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">4</span> <span class="rt-label rt-postfix">mins read</span></span> Raising prices is NOT as simple as just changing the numbers on your website. Learn this #1 strategy to charge more for your products even if your competition constantly undercharges.</p>
What REALLY happens when you lower your prices (and how to avoid that)

What REALLY happens when you lower your prices (and how to avoid that)

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">3</span> <span class="rt-label rt-postfix">mins read</span></span> Ever been in a situation where you had to lower your prices? Did your clients ever negotiate your prices? Or maybe you feel you constantly need to keep your prices in check looking at what others in your industry are doing?</p>
THE thing you should focus on to sell out your products and services (it’s not what you think)

THE thing you should focus on to sell out your products and services (its not what you think)

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">4</span> <span class="rt-label rt-postfix">mins read</span></span> &#8220;I feel like I should add a special stitch to it to justify the price&#8221; &#8211; said my client about her new fashion line piece. In her head, if it was pricey, it needed to have something SPECIAL. A magic element nothing else has, so people pay more for it. Confused about it too?</p>
3 steps to an authentic brand

3 steps to an authentic brand

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">4</span> <span class="rt-label rt-postfix">mins read</span></span> &#8220;If something is authentic, it is real, true, or what people say it is.&#8221; &#8211; How to put it in action and use it to your advantage.</p>

How to stand out from the competition?

Take our quiz to find out which Brand Archetype best represents your brand, add personality and differentiate your brand to truly stand out and connect with your audience.

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