Today, I want to talk about my business mission with you.
This is a part of my re-branding process, which is ongoing (new website, packages and services coming soon!) and I want to show you how it all looks from the inside.
For you to better understand my entrepreneurial journey and why I choose to do stuff the way I do, you need to get to know ME better, so let me share my story with you!
This post has also been featured at Elegant Themes (yay! talking biz mission, ladies!), check it here.
I always had an entrepreneurial bug and loved drawing and painting. When I was only 15 I landed my first freelance design job and after I left my friend ecstatic with her new blog design, I was hooked on web design.
Having spent over 10 years in art schools and graduating from the Cracow Academy with a Graphic Design degree, I gained a lot of experience and practical knowledge to add to my creativity.
I had a few attempts to open my own business, but none of them ever really saw the light of day. So I immersed myself in the corporate world and worked as a designer for 6+ years: the first few years for one of the fastest growing advertising agencies in Poland, Art World™, then I moved to the UK and started working for brands like Childrensalon, River Island and Jimmy Choo. During those 6 years, I designed websites, brands, fashion campaigns, e-commerce websites, email newsletters, packaging, marketing collateral and more. I really liked all of my jobs, but more and more often I had this nagging voice in my head, saying “you could be doing so much more”. I craved the freedom to choose the projects I take on, freedom to work from anywhere and set my own hours. I remember always feeling like I didn’t use my full potential, like I was trapped and couldn’t fit in the box my employers tried to put me in.
I felt I was meant to do so much more than just design! I was an entrepreneur at heart, but didn’t yet realise it.
Climbing the corporate ladder was rewarding at first but it left me drained and unfulfilled as years went by. I started wondering: where would it lead me? Is it the life I really want? Do I want my manager’s job? In 10 years, do I still want to sit at this desk and feel like Friday couldn’t come soon enough? The answer came as no far too often, so I started feeling anxious about my future plans and career. I didn’t know what to do and which direction to take. My career was going really well and I was a respected and valuable member of the team I worked with.
But, I wasn’t happy.
So I thought the best way to figure out what I wanted to do with my life is to start doing something I already knew I loved to do.
I spent my evenings and weekends working on side projects where I could use my full potential: building blogs and websites for my friends and family, taking photos, creating new brands. I really loved it!
Everyone kept telling me I should start my own business and deep down I knew I was meant to do this, but at the time, I couldn’t imagine where to even begin! I was so used to working for someone else, I couldn’t imagine I could actually go out there and find my own clients. I really wanted to do it, but I was terrified and felt like I couldn’t make a move towards my dreams.
Making The Leap
Right when I needed it I received a gentle nudge from the Universe, pushing me in the right direction.
After 3 years of working in one place and feeling more and more unhappy, drained and bored (but stuck for options), I had to change jobs. At first, the idea of changing my environment, meeting new people and working from a new office in the middle of beautiful London was very exciting, but after only a few days (!) I noticed I am simply unhappy working for the man.
I was terrified of the thought of quitting my full-time, secure job, but this overwhelming desire to become my own boss was just too strong to be ignored or covered by fear.
Then there was another nudge from the Universe and I stumbled upon the “4-hour Workweek”, by Tim Ferris. I was hooked! I knew there was no coming back for me and I am meant to start my own business and become one of the new rich.
Few days in my brand new job I spent 2 months hunting for, I decided to start working on my business. I spent my 2-hour daily train commute planning my offer, writing content for my website and building my sales funnel, reading books and blogs like crazy, learning, listening to podcasts and taking courses. I posted on my blog and social media while on my lunch break at work. During the weekends I networked like crazy and started landing new, paying clients.
Turns out there are many people out there who need my skills!
I built my website, got myself out there and after 3 months I had a portfolio of brand new work to land me more clients. I could quit my full-time job right before the trial period ended!
First few months were very overwhelming and totally crazy, but my hard work paid off and I soon landed enough new clients to book myself for 3 months in advance. This was the moment when I replaced my salary and could focus entirely on my business!
My mission: empowering women by purposeful design and branding.
I know how it feels to put everything on the line and pursue your dreams. It is scary, it is vulnerable. It’s also authentic!
My mission is to empower women like me: creative, passionate and ambitious, to grow their businesses and build their empires. We can all get paid for what we love and lead a freedom lifestyle.
By purposeful, authentic and thoughtful design, we are all able to build strong brands that are memorable and help us grow our businesses.
What’s your mission? I’d love to learn more about you, let me know in the comments!
Brand Clarity Workbook