Social media is the place to meet your clients and customers, build brand awareness and turn strangers into raving fans of your brand.
Without the strategy though, you can get lost in ever-changing algorithms and spend hours upon hours every day, without anything to show for it. It’s not as easy as it seems, either (or at least others make it look easy!). Today, we want to talk to you about the importance of having a strong strategy behind your social media efforts.
Social media is where your clients and customers hang out
Let’s face it – we’re all on social media nowadays. We’re sure you’ve been looking for a business this week through Instagram, Pinterest, or Facebook.
We like to see who’s behind the business, if any of our friends used them before and what they have to say before we buy from them.
To be honest, just last week I was looking for a makeup artist to do my brows through Instagram. I didn’t search Google, I went straight to pretty squares where I could not only see their work but their salon and team. Then, I went and contacted them via Facebook messenger. No emails sent, treatment booked in minutes.
We should we assume our clients and customers are any different?
Build brand awareness
You want as many people as possible to know about your brand, but it can be difficult with all the internet noise. If you’re smart, you can use social media to go in front of the people who really matter to you. You can present your brand, your services or products and stay memorable.
Through storytelling and smart strategy, you can not only get seen by a huge amount of people but make many of them click through your website, sign up for your newsletter or straight up buy your products. You can build your brand through social media – through your content, voice and the way you engage with your followers. It’s a chance for you to show off your skills, talents, talk about your values and help people get to know you. When done right, it can make a great impact on your business.
Turn followers into clients and customers
The number of followers you’ve got on Instagram or Facebook doesn’t mean much if you can’t turn them into paying customers and clients.
Smart strategy will help you build the right engagement and create calls to action people will want to take. Sometimes it’s as simple as getting people off of Instagram and on your email list, where you can sign them up for your sales funnel and build relationship further.
Pinterest is great for building free traffic to your website. Used right it can bring thousands of people to your website DAILY. It doesn’t mean much if those are not the right people, or if they simply don’t do what you want them to.
Smart Pinterest strategy should help you attract the right people and this way allow your well-designed website to bring their attention to your email list, or products.
Make a bigger impact + save time & energy
Without the strategy, you’re likely to spend hours scrolling on Instagram or Pinterest – this can be really addictive, right?!
We want you to know exactly what to post and when to post, so when you do you can be sure you’re making the biggest impact possible.
Great strategy helps you:
- Know who you want to attract & what interests them,
- Which platform you should be most active and what times,
- Create, plan and schedule your content ahead,
- Capture traffic and turn them into leads and customers with smart sales funnels
Sounds easy enough, isn’t it?