I’ve used Mailchimp for over 6 years, both personally and for the job I used to do, mostly when I worked for Childrensalon. It’s an amazing tool especially for e-commerce websites. It’s integration with most of e-commerce solutions makes it sooo easy to send a newsletter out with a new promotion, new products or announcements.
If you’re en e-commerce business who has one email opt-in, it will probably be perfect for you.
I also love Mailchimp’s support, their branding, the whole experience. I love their features and interface: their drag & drop editor is amazing. I even have their plastic monkey that I got sent from them on Christmas last year and used to make paper buddy you can download from their website. It’s just a really, really cool platform.
It turns out not to be so great for entrepreneurs, though.
Why I made the switch from Mailchimp to ConvertKit
One list, many subscribers
Preferably, you’d like to have one big mailing list, with all your subscribers on it. You’d also like to tag them depending on their behaviour, which freebie they have downloaded or if they purchased from your store or not.
With Mailchimp it’s not possible. You have to have a different list for every freebie you offer and you can only connect one list with your store. This means if someone downloaded your freebie and purchased from you, they will be on both of those lists, as a separate subscriber. This creates many duplicates you have to then pay for – you pay for Mailchimp depending on the number of subscribers you have on all lists combined.
This creates unnecessary charges, but also makes it difficult to keep up with your lists. It makes, sending newsletters a stressful moment, when you wonder if you won’t mix stuff up and send the same thing twice.
With Mailchimp, you need to choose a list you’d like to send a newsletter to, so if you’ve got a few of them, you need to send a few newsletters, even if they are the same one. Naturally, people who downloaded a few different freebies from you (and therefore are signed up for a few lists) will get the same newsletter a few times.
This is the main reason why I made a switch.
ConvertKit, on the other hand, lets you create one database of all subscribers and tag them depending on what they have downloaded, their engagement with your emails (like which links in the email they clicked) or if they purchased from you. When you want to send a newsletter you do it once, to all of them. It doesn’t matter how they are tagged. No more sending newsletters 3-4 times, hoping you won’t mix up the lists!
Many email opt-ins, one list
As an entrepreneur, I’ve got a few ways to build my list. I offer free Brand Clarity Workbook, Website Planner, as well as different free blog posts upgrades (like the free ConvertKit broadcast template you can download below!). With Mailchimp I couldn’t have everyone on one list and still offer them different freebies.
Of course, you can group users on Mailchimp’s lists, but still, they can’t subscribe twice, and subscribing to the list was the only option to get a freebie. I confirmed that with their support when I still hoped I could stay with them if I only changed the way I build my list.
With ConvertKit, you can have as many email opt-ins and freebies as you like, and everyone signs up for one big list. You can choose to tag them depending on what they have downloaded, which makes it easier to serve them better too.
Better users targeting
With Mailchimp you can segment your list depending on different factors, but if you’d like to easily tag someone by the name of the freebie they’ve downloaded, you’d be really disappointed.
I consider myself a tech savvy person, but targeting users in Mailchimp always required a help of their support for me. It was just too complicated for me to do so I ended up not doing it and my email list suffered, because I didn’t serve people the way I wanted to.
With ConvertKit, tagging people is as easy as entering the tag name when creating an email opt in. Now, my list is organized, people get different content depending on what they signed up for, and I don’t have to pull my hair out!
If I want to send out newsletter to people who have downloaded Brand Clarity Workbook, but also have purchased a specific product from me, I can do it with just a few clicks.
Resending emails that were not opened is as easy as duplicating the broadcast and choosing to send it only to people who haven’t opened it the last time.
Since I switched, I noticed my email list grew, while I’m spending way less time on it!
In Mailchimp you can create automated emails that are triggered by an action you choose. For example: if someone purchased a specific product, you may choose to send them an email (or a series of emails) some time after that. It’s great for when you’d like to offer them a related product or ask for a review.
It’s impossible to do it across lists, though.
Like I mentioned before, I had to have a different list for different freebies. With Mailchimp, I couldn’t create a simple automation that would target people from a few lists. I’d have to duplicate the same automation and end up having tens of them, which made me feel extremely confused! Making changes in them was time consuming also, because I had to do it in all of those duplicates!
With ConvertKit, I can create sequences of emails and then automation that uses these sequences.
For my list, it means that whoever signs up, depending on what they sign up for, they will receive a targeted sequence, but when they finish it, they will be added to one big sequence that is general for all of the tags.
For my list, it looks like that:
It all goes smoothly, without me having to do anything!
What I miss in ConvertKit?
I’d love for them to add drag & drop editor. What I loved about Mailchimp, is that I could drag my “recommended products” into my email, and it would show different product from my store to different subscribers, depending on what they’ve purchased or viewed before.
Thinking of switching to ConvertKit?
If you’re also struggling with Mailchimp’s one freebie and many lists restrictions, then I’d definitely advice that you switch to ConvertKit! Since i joined, I work on my email list less and it grows faster.
What email marketing platform are you using?