Emotion is what drives our decision making, even if we don’t know it. Learn about the psychology behind emotional branding and why it has the power to transform your brand.
Brand Photography can tell your brand story and express your brand personality better than copywriting or anything else. Learn how to strategically use it to build brand perception and connect with your customers to make your brand irresistible.
Selling psychology is really important. There are 5 steps every customer need to go through to become ready to buy. We’ll talk all about awareness, interest, consideration, conversion and loyal customer. Build connection with your customer during sales process and make it feel natural and comfortable for them and you.
Ideal buyer persona is someone you want to target with your brand, marketing, copywriting and offers. Define it and get clear on their desires, hopes, objections and anxieties to make selling easier and connect with them on a deeper, emotional level.
Ever wondered if your making mistakes that repel clients? Before we dive into the mistakes, there’s something I’d like to explain first, so it all makes sense: What always repels clients is the opposite of the irresistible brand.
There’s a lot of BAD advice out there from *experts* who don’t understand branding. Should you base your brand personality on yourself?. Not always! In this post I explain when you’re not your brand and what to base its personality on to attract ideal customers and clients.
Raising prices is NOT as simple as just changing the numbers on your website. Learn this #1 strategy to charge more for your products even if your competition constantly undercharges.
Ever been in a situation where you had to lower your prices? Did your clients ever negotiate your prices? Or maybe you feel you constantly need to keep your prices in check looking at what others in your industry are doing?
“I feel like I should add a special stitch to it to justify the price” – said my client about her new fashion line piece. In her head, if it was pricey, it needed to have something SPECIAL. A magic element nothing else has, so people pay more for it. Confused about it too?
“If something is authentic, it is real, true, or what people say it is.” – How to put it in action and use it to your advantage.
How Kate & Anna discovered low conversions on their Shopify store was actually a symptom of underlying problems with their brand and how they could fix it.
“I feel the disconnection in my brand” – Can you relate? Learn how to build a powerful, influential brand that attracts your ideal audience.
Hey, I'm Alex!
Brand Coach & Stylist for ambitious entrepreneurs who want to create powerful and influential brands.
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