Join thousands who discovered their brand personality and were shocked by the results.
Brand Archetype Quiz helps you discover your business’ personality and tap into the unconscious mind of your ideal audience to unlock your potential and build an irresistible brand.
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Archetypes are a great way to use psychology to tap into your customers emotions and influence them, help you focus your brand WHILE still staying true to your values.
Which our of 12 Archetype s describes your brand?
We all have goals, motivations, fears and personalities.
We’ve got 4 core differentiators between Archetype s groups and those are the main goal of the archetype.
- Provide Structure with Caregiver, Ruler and Creator
- Connect to others: with Girl Next Door,Lover and Joker
- A spiritual journey with Innocent, Sage and Explorer,
- and Leave a mark with Rebel, Magician and Hero.
Creator Brand Archetype
The Creator is all about expressing themselves and bringing their vision to reality. They love creating something that did not exist before and get great satisfaction from both the process as well as the outcome. They want to leave a legacy, create something of lasting value.
Magician Brand Archetype
The Magician is all about change, transformation, and metamorphosis. They find ways to create something that is truly magical, leaving you mesmerized.
Sage Brand Archetype
They spend their whole time searching for the truth, learning and digging deep into the things they care about. It’s not about education, but wisdom.
Hero Brand Archetype
The Hero is disciplined, driven, very competitive. Strong both physically and mentally, they do not shy away from challenges that lay ahead.
Joker Brand Archetype
Hedonist, careless, cheerful, unpredictable. The Joker is all about playing around, disrupting the order, making fun and not taking things too seriously.
Explorer Brand Archetype
Restless, always searching, exploring, trying to find themselves. Whether they are searching for themselves or experiences, they are always on the run.
Lover Brand Archetype
Sensual, passionate and vulnerable.The Lover wants a true connection not only with their lover but their family and friends.
Caregiver Brand Archetype
Deeply loving and compassionate. Often forget about themselves, feeling neglected and out of their power. They are very inclusive, approachable, protective.
Brand Archetype s help us focus and build a consistent character, but that’s not all.
For example: let’s compare Canduby’s chocolate to Snickers. Both are chocolate, but they have totally different personalities.
Cadbury is all about the pleasurable moments (Lover archetype) and Snickers helps you get going again (Hero archetype).
Or brands Like Tresseme (Girl Next Door Archetype), L’Oreal (Magician) or Magnum Ice-cream (Lover Archetype, all about pleasure).
This was absolutely one of the most accurate tests I have ever taken. Thank you for confirming what I already felt. The results completely resonated with me.
OMG – absolutely – made me shiver – this so me.
This is so spot on me that I am a little shocked it could be generated on a 12 question quiz. I can’t wait until I get the next email from you!
There was a lot about the Innocent that felt like you had read my mind.
Total honesty, while taking it, I was thinking “ok this is just one of those “scams” situations where they are going to constantly blow me up to buy things and this quiz probably isn’t even going to brand me correctly”.. However, when the results came in, they were complete ON POINT and I was a bit shocked lol