<p>Idealists and dreamers always looking for ways to be happy and spread happiness. They are seeking simplicity, honesty and being able to be themselves.</p>
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You're in: Brand Archetypes
<p>Sensual, passionate and vulnerable.The Lover wants a true connection not only with their lover but their family and friends.</p>
<p>The Hero is disciplined, driven, very competitive. Strong both physically and mentally, they do not shy away from challenges that lay ahead.</p>
<p>If your brand strives to belong, being a part of the community and create a connection with others like Jenna Kutcher, GAP or IKEA this is your archetype.</p>
<p>Deeply loving and compassionate. Often forget about themselves, feeling neglected and out of their power. They are very inclusive, approachable, protective.</p>
<p>They’re called to stop to the chaos around them, take control of their lives. As a Leader brand, you help people use their authority to influence change.</p>
<p>Restless, always searching, exploring, trying to find themselves. Whether they are searching for themselves or experiences, they are always on the run.</p>
<p>Hedonist, careless, cheerful, unpredictable. The Joker is all about playing around, disrupting the order, making fun and not taking things too seriously.</p>
<p>The Rebel is all about destroying what’s not working and doing things their own way, often shocking others in the process.</p>
<p>They spend their whole time searching for the truth, learning and digging deep into the things they care about. It’s not about education, but wisdom.</p>
<p>The Magician is all about change, transformation, and metamorphosis. They find ways to create something that is truly magical, leaving you mesmerized.</p>
<p>The Creator is all about expressing themselves and bringing their vision to reality. They love creating something that did not exist before and get great satisfaction from both the process as well as the outcome. They want to leave a legacy, create something of lasting value.</p>
How to stand out from the competition?
Take our quiz to find out which Brand Archetype best represents your brand, add personality and differentiate your brand to truly stand out and connect with your audience.