<p>Discover how iconic luxury brands like Balmain, Pat McGrath, and Goop use emotional branding and neuroscience to turn desire into deep brand devotion</p>
Join thousands who discovered their brand personality and were shocked by their results.
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Emotional Branding in Luxury: How Cult Brands Create Obsession
<p>Your brand doesn’t feel inconsistent because you lack discipline—it’s because it lacks emotional alignment. Learn how luxury brands create obsession through energetic brand coherence and emotional resonance, not just visuals.</p>
Semiotic Branding: How Symbols Create Irresistible Connections
5 ways to add emotion to your brand
<p>Emotion is what drives our decision making, even if we don’t know it. Learn about the psychology behind emotional branding and why it has the power to transform your brand.</p>
5 stages your customers go through before they are ready to buy
<p>Selling psychology is really important. There are 5 steps every customer need to go through to become ready to buy. We’ll talk all about awareness, interest, consideration, conversion and loyal customer. Build connection with your customer during sales process and make it feel natural and comfortable for them and you.</p>
4 common branding mistakes that repel clients
<p>Ever wondered if your making mistakes that repel clients? Before we dive into the mistakes, there’s something I’d like to explain first, so it all makes sense: What always repels clients is the opposite of the irresistible brand.</p>
How to STOP undercharging even if competitors do
<p>Raising prices is NOT as simple as just changing the numbers on your website. Learn this #1 strategy to charge more for your products even if your competition constantly undercharges.</p>
THE thing you should focus on to sell out your products and services (it’s not what you think)
<p>“I feel like I should add a special stitch to it to justify the price” – said my client about her new fashion line piece. In her head, if it was pricey, it needed to have something SPECIAL. A magic element nothing else has, so people pay more for it. Confused about it too?</p>
Color psychology 101
<p>Color psychology is real: different colors make us feel a whole array of emotions. I’m sure you’ve experienced this feeling when you paint a room and it totally changes its vibe and energy.</p>
How to stand out from the competition?
Take our quiz to find out which Brand Archetype best represents your brand, add personality and differentiate your brand to truly stand out and connect with your audience.