<p>Emotion is what drives our decision making, even if we don’t know it. Learn about the psychology behind emotional branding and why it has the power to transform your brand.</p>
Join thousands who discovered their brand personality and were shocked by their results.
This was absolutely one of the most accurate tests I have ever taken. Thank you for confirming what I already felt. The results completely resonated with me.
This is so spot on me that I am a little shocked it could be generated on a 12 question quiz. I can’t wait until I get the next email from you!
OMG – absolutely – made me shiver – this so me.
There was a lot about the Innocent that felt like you had read my mind.
You're in: Brand Strategy
<p>Story of your brand is not only how and why you started your business. Actually, that is not it! You’re NOT the hero of your brand story – your customer is. Learn how to use it to your advantage and connect with your customers to make your brand irresistible to them. </p>
<p>Brand Photography can tell your brand story and express your brand personality better than copywriting or anything else. Learn how to strategically use it to build brand perception and connect with your customers to make your brand irresistible.</p>
<p>To connect with your customers on an emotional level (where decisions are really made) and influence their intuition you need to activate their part of the brain which doesn’t understand logic. Brand Archetypes are a great tool for that!</p>
<p>Ideal buyer persona is someone you want to target with your brand, marketing, copywriting and offers. Define it and get clear on their desires, hopes, objections and anxieties to make selling easier and connect with them on a deeper, emotional level.</p>
<p>Your brand voice is as important as your visuals (or more!). They show your personality and evoke certain feelings, which allows you to connect with your customers on a deeper level and make them “feel in their gut” you are (or aren’t) a brand for them.</p>
<p>Ever wondered if your making mistakes that repel clients? Before we dive into the mistakes, there’s something I’d like to explain first, so it all makes sense: What always repels clients is the opposite of the irresistible brand.</p>
<p>Brand Influence™ Strategy is THE most important thing you can do for your brand. Discover our signature A.D.O.R.E.™ formula that we’ve been using to elevate brands and make them absolutely irresistible since 2016.</p>
<p>There’s a lot of BAD advice out there from *experts* who don’t understand branding. Should you base your brand personality on yourself?. Not always! In this post I explain when you’re not your brand and what to base its personality on to attract ideal customers and clients.</p>
<p>Raising prices is NOT as simple as just changing the numbers on your website. Learn this #1 strategy to charge more for your products even if your competition constantly undercharges.</p>
<p>Ever been in a situation where you had to lower your prices? Did your clients ever negotiate your prices? Or maybe you feel you constantly need to keep your prices in check looking at what others in your industry are doing?</p>
<p>“I feel like I should add a special stitch to it to justify the price” – said my client about her new fashion line piece. In her head, if it was pricey, it needed to have something SPECIAL. A magic element nothing else has, so people pay more for it. Confused about it too?</p>
How to stand out from the competition?
Take our quiz to find out which Brand Archetype best represents your brand, add personality and differentiate your brand to truly stand out and connect with your audience.