Join thousands who discovered their brand personality and were shocked by their results.

This was absolutely one of the most accurate tests I have ever taken. Thank you for confirming what I already felt. The results completely resonated with me.
Reva
This is so spot on me that I am a little shocked it could be generated on a 12 question quiz. I can’t wait until I get the next email from you!
KHYLA
OMG – absolutely – made me shiver – this so me.
PATTI
There was a lot about the Innocent that felt like you had read my mind.
ABA
SCROLL

You're in: Brand Strategy

Your brand story – what is it + simple formula to follow

Your brand story – what is it + simple formula to follow

<p>Story of your brand is not only how and why you started your business. Actually, that is not it! You&#8217;re NOT the hero of your brand story &#8211; your customer is. Learn how to use it to your advantage and connect with your customers to make your brand irresistible to them. </p>
Brand photography backed by psychology

Brand photography backed by psychology

<p>Brand Photography can tell your brand story and express your brand personality better than copywriting or anything else. Learn how to strategically use it to build brand perception and connect with your customers to make your brand irresistible.</p>
Define your ideal buyer persona and connect with them deeply

Define your ideal buyer persona and connect with them deeply

<p>Ideal buyer persona is someone you want to target with your brand, marketing, copywriting and offers. Define it and get clear on their desires, hopes, objections and anxieties to make selling easier and connect with them on a deeper, emotional level.</p>
Your brand story – what is it + simple formula to follow

What brand voice is and how to create one + examples

<p>Your brand voice is as important as your visuals (or more!). They show your personality and evoke certain feelings, which allows you to connect with your customers on a deeper level and make them &#8220;feel in their gut&#8221; you are (or aren&#8217;t) a brand for them.</p>
4 common branding mistakes that repel clients

4 common branding mistakes that repel clients

<p>Ever wondered if your making mistakes that repel clients? Before we dive into the mistakes, there&#8217;s something I&#8217;d like to explain first, so it all makes sense:  What always repels clients is the opposite of the irresistible brand.</p>
Why you are NOT your brand + what to do about it

Why you are NOT your brand + what to do about it

<p>There&#8217;s a lot of BAD advice out there from *experts* who don&#8217;t understand branding. Should you base your brand personality on yourself?. Not always! In this post I explain when you&#8217;re not your brand and what to base its personality on to attract ideal customers and clients.</p>
3 steps to an authentic brand

3 steps to an authentic brand

<p>&#8220;If something is authentic, it is real, true, or what people say it is.&#8221; &#8211; How to put it in action and use it to your advantage.</p>

How to stand out from the competition?

Take our quiz to find out which Brand Archetype best represents your brand, add personality and differentiate your brand to truly stand out and connect with your audience.

Pin It on Pinterest