Creator Brand Archetype is all about bringing vision to life.
“The only thing worse than being blind is having sight but no vision.”
Innovative, creative and wanting to create something of lasting value.
The Creator is all about expressing themselves and bringing their vision to reality. They love creating something that did not exist before and get great satisfaction from both the process as well as the outcome. They want to leave a legacy, create something of lasting value.
If your brand is the Creator, you want to bring your vision to reality and be able to do so by following the process you worked hard on and using skills you spent years to hone.
Trusting in the creative process (and having control over it) and living authentic self-expression is really important to you. You derive meaning from bringing structure into something that’s chaotic. Making things tangible, better. Innovate. Creating new systems, solutions or processes is your secret weapon.
You may find yourself too personally self-involved in your business. Feeling as though your business is your baby, your way of expressing yourself. It may make it hard for you to scale, delegate or sell the business if the time comes.
Motto: Express yourself, trust the process.
Basic desire: To create structure, create something of lasting value.
Goal & objective: To express themselves and give form to a vision.
Fear: To have a mediocre vision or execution.
Strategy: Create a high-quality process, hone your skills, follow the process to bring your vision to reality.
Weakness: Not being able to detach themselves from the outcome, scale the business, delegate.
Talent: Creativity, innovation, imagination.
The call: Having a vision that you want to bring to life, inject structure to the world, transform a mess into something of lasting value.
Your customers need: A high-quality outcome and trust in your proven process and skills.
Your ideal customer
Your ideal audience hates low-quality, junk products and loathes ads unless they are experimental or somehow innovative. It’s quite hard to appeal to this audience but once you do, you can have a cult-like following almost (like Apple, who’s actually a Rebel brand).
Even though your customers love high-quality items and great materials do not mistake them for snobs who buy items to flaunt them around. They are often found on flea markets in search of something special, high-quality and unique.
They are do-ers and often have hobbies like gardening, crafting, drawing or other DIY activities. They love to express themselves and will find a way to do that.
Connect with your audience
If you want to connect with your ideal audience, you need to create a trustworthy, reliable and high-quality brand experience. Trust is one of the most important things for your audience, so watch out for anything that would sabotage it. Creating a cohesive, consistent branding experience will help you build that trust, because hey, they expect something and get exactly that, every time.
To build the trust factor remember to be down to earth and show them how much you’re like them and understand what they’re going through. Give them assurance and be open.
Perfection is not something that’s important for your audience. Authenticity is. Be open, share your own challenges and vulnerabilities, but be careful not to be too flashy, as it may put them off.
For your clients, creating and self-expression is a form of introducing order and structure in their lives as well, so this archetype will activate in people who are overwhelmed, feel like they lost themselves in their busy lives or in the world.
What your brand experience should be?
Your audience wants freedom, but it is motivated by control. Your brand experience should help them introduce structure in their lives, while also giving them a way to express themselves and have freedom of their creative process. Your brand is a visionary, non-conformist and creating something unique that has lasting value and quality to it. Make sure your whole brand experience is consistent, thought through and that every brand touchpoint is an expression of your excellence.
Brands and people within the Creator archetype
Bill Gates, Karl Lagerfeld, Adele