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We all love Pinterest for the inspo, but did you know it could have a huge impact on your business?

Surely you’ve got lost there for hours at a time (we’re guilty of that for sure!), but did you know it can absolutely transform your business?

Unlike Instagram or Facebook, Pinterest is a search engine, not a social platform. This means people are actively looking for stuff there. Stuff like your services or products!

If you’re smart with how you use Pinterest, you can attract loads of people to your website for absolutely free. 

Attract highly targeted people to your website for free with Pinterest and Tailwind

We don’t want just any traffic to our website. We want highly targeted traffic full of people who are looking for the exact thing you’re offering, right?
Well, Pinterest is a perfect tool for that.

When used the right way, it will help you get noticed by millions of people and attract those people to your website.

If you’re then smart enough to have an intelligent funnel in place (like an email opt-in they just can’t resist) you’ve just got yourself a lead generating machine!

Before and after we started using Tailwind

Let’s have a look at our statistics right before we started using Pinterest. There was a steady growth, but it was rather slow.

Right after we started using Tailwind at the beginning of 2019, our traffic doubled!

Our Pinterest account gained over 1 million views and almost 40k monthly engaged users.

During the first month of using Tailwind, we booked 2 premium clients right off of Pinterest. They have never heard of us before and booked with us within a week of finding us there.
This is the power of Pinterest! 

These are our results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest/Instagram Members every year, so you can see exactly what the average growth rate looks like for their members.

• Typical Results for Tailwind for Pinterest members can be found here: https://tailwindapp.com/blog/typical-results-of-tailwind-for-pinterest-members/

• Typical Results for Tailwind for Instagram members can be found here: https://tailwindapp.com/blog/typical-results-of-tailwind-for-instagram-members/

Start your free Tailwind trial here.

What we love about Pinterest

Everybody’s using it. Everybody loves it. And they actually care about the content you’re posting and your success. Their customer service is amazing and they won’t close your account like Instagram does, leaving you worried for days before they even respond.

What Pinterest is really great at though, is helping you build your email list. If you already know the power of an engaged list, you realise it’s the best thing you can do to have a steady stream of customers.

Set your Pinterest account the right way

Pack your profile description with the right keywords
Since Pinterest is a search engine, it’s super important that your account description contains words your audience will be using to find brands like yours and you’ll see a huge difference.

Describe pins so they’re getting found

Whenever you Pin something, you’re able to set up a description and you should be using it strategically to make sure you’re Pins are getting found. Just like you use SEO for your business, use it here too!

Create bords your customers will love

Think about what sort of content makes your customers interested and pin that, apart from your products or services. For beauty brands, those may be makeup tutorials as well as home inspiration. For e-commerce brands, those might be ways of using their products and fashion inspiration.

You surely know your customers well (and if you don’t try our signature DIY discovery process and fix that), so use that knowledge to serve them content they will want to follow you for.

How Tailwind can help you boost your traffic

Just like Instagram or Facebook, Pinterest rewards you for being active. If you consistently post high-quality content your people will love, you’re up for the win.

For optimal results, you should be pinning 20-30 pins a day, but of course, nobody has time for that, though.

That’s when Tailwind comes in 

It’s a tool that lets you schedule pins way ahead and publishes them for you, figuring out the best time slots for you. 

When we started using Tailwind we were blown away! Not only does it make Pinning easier and more efficient, but it also allows you to pin smarter and make the most of your effort.

How much does it cost?

We told you you can attract loads of people to your website for free and it’s true – you don’t have to pay for ads to reach a huge audience. The only thing you need to do is to invest in Tailwind, which starts only at $9,99/mo.You can start a free trial here.

How to Pin to save hours

If you’ve been following us for a while you probably know we’re obsessed with working efficiently and smart.
We do not like doing stuff twice and we do not like jumping from task to task and wasting our precious cognitive resources (a.k.a. brainpower).

That’s why when we’re filling up our Tailwind queue, we focus on one subject or board and find Pins we want to schedule, then bulk add them. Once they’re in the scheduler, we bulk assign them to the right board (or set of boards we can pre-save) and hit “Schedule All”.

In a few minutes, we can fill up a queue for our Home we Adore or Photography we Adore boards for the next few months.

Then, we simply move on to another board, do the same and then shuffle our pins to mix things up a bit.

Does it sound easy? It is! Try Tailwind here.

Is Tailwind safe?

Does the fact they are an official Pinterest Marketing Developer Partner put your mind at ease?

It’s completely safe and worth the investment of your time, effort and money.

Benefits of using Tailwind

Tailwind has some really cool features and we really can’t let you go without telling you all about those few we love the most.

Saving time
Using batch pinning we talked about above and Tailwind scheduler you can save hours you’d have to spend doing all this manually. In one hour, you can have months worth of content scheduled and ready to go.

Board lists
Want to Pin something to multiple boards at once? No problem. Tailwind lets you save boards groups and you’re able to assign multiple Pins to them when scheduling.

So if you want to Pin your home inspiration Pin to the workspace inspiration as well, you can do it with one click. This feature saves us LOTS of time!

It knows when you should pin
Tailwind knows when your audience is most active. You can choose how many times you want to Pin a day and it shows you the best times to do that. Once you select them, it will use them to fill out the Pins queue. How smart is that?!

Queue shuffle
When you batch Pin you fill out the queue with similar Pins next to each other. You may want to be posting a different kind of content though and this feature is all about that. Once you batch pin, simply Shuffle the queue to mix things up. Your Pins will fall into the right time slots automatically. We LOVE this feature.

Your content won’t only be seen for 3 seconds
When you Pin something, you might want to Pin it again, just so it doesn’t get viewed just once and then get lost in a sea of Pins. With SmartLoop you can choose which Pins you’d like to repin, how often and where and it does it for you.

Imagine how it could boost your most popular posts or products. We’ve seen ours getting twice as many views as before!

Tribes
To Pin 20-30 times a day, you need to have a lot of interesting content to share. With Tribes, you can easily find high-quality articles and Pins your followers will love. 

You can deliver amazing and interesting content to your audience and reach more people, others get their content viewed by more people. It’s a win-win if you ask us.

You can simply join one of their tribes you find most aligned with your niche and start finding great content others create you can add to your account. It couldn’t get any easier than this.

Profile insights
You can see your brand’s account metrics and analytics to best gauge what sort of audience you attract, what content they like and which Pins perform best.

Board insights
By knowing which board are most popular, you know where to best spend your time on batch pinning. 

Pin inspector
You can see which Pins perform the best, how many times they were viewed, clicked or saved. This gives you an invaluable insight into what your audience is looking for.

Website insights
Thanks to this tool you can see how many people go from Pinterest to your website and which of your images are most popular and the feature we love the most: the word cloud!

How Tailwind can boost your sales

It’s really hard to attract people who are interested in what you have to offer. Because of how Pinterest works, you are able to get more of the right people to visit your website for free. People who are actively searching for what you’re selling. 

Those people stay on your website for longer.
Those people are more likely to engage with your content.
Those people are way more likely to purchase from you.

If your website is optimised for conversions and designed to help you make a connection with those people, you’re able to skyrocket your sales and multiply your income.

Start your free Tailwind trial here.

You can grow your email list faster too

When you attract more of the right people to your website, you can really boost your email list growth by creating email opt-ins they will absolutely love. 

If you’re not sure what sort of content to create, think of what problems your customers or clients are facing and create a free opt-in that will help them with it. 

This could be an e-book, a video or even an email course teaching them something or sharing your secret solutions.

Once they’re on your list, make sure to build a connection with them by serving them and sharing a little bit about your brand before you recommend your most popular products to them. 

Wrapping up

Tailwind has been one of the most transformative tools we have EVER used in our business. That’s why we felt we needed to share it with you so you can start benefiting from it too!

You can start your free trial here. Have fun!