Magician Brand Archetype is all about the transformation.
“The biggest adventure you can ever take is to live the life of your dreams.”
Magician is transformative, turning a mess into something magical.
The Magician is all about change, transformation, renewal, and metamorphosis. They find ways to create something that is truly magical out of nothing or a bunch of mess, leaving others mesmerized.
If your brand is the Magician, you take your clients through a transformation, helping them make their dreams a reality.
Even though The Magician can create something truly amazing, there’s nothing magical about how they get there. They hone their skills, create a strong process and apply their deep knowledge to get the results their customers were only dreaming of but weren’t sure they were possible for them (often completely exceeding their expectations). They often hear that they’ve absolutely changed someone’s life or business.
Motto: If you can dream it, you can achieve it.
Basic desire: To understand the laws of the Universe.
Goal & objective: To bring about a transformation, to make dreams come true.
Fear: Unintended bad consequences.
Strategy: Having a vision and living it.
Weakness: Manipulation, sorcery.
Talent: Incredible imagination, creating processes that bring results and make dreams come true.
The call: Deep need of realizing a vision, need to change, to transform, or bring about change, healing powers.
Your customers need: To go through a transformation to make their vision come to life.
Your ideal customer
Your ideal audience are people who believe in metaphysical, laws of the Universe and a higher power. They study psychology and want to be able to influence the world by using your products. They are looking for both personal transformation and to become a catalyst for change in the world around them. Often, they need to undergo a transformation themselves before they are able to embody their higher self and impact the world in a way they want to.
Connect with your audience
They have a deep desire to make a bigger impact and influence the world, so to connect with them you need to evoke those feelings in your advertising, branding, website copy. They need to see themselves after the transformation they have gone through and see you and your products as a way of becoming what they feel they need to become to truly embrace their potential.
What your brand experience should be?
Your brand is a healer, visionary, a wizard. Inspire, evoke feelings of longing for becoming what they could be. Remind them of their deep desire to influence the world and make a change, a transformation. Show them how by undergoing a change themselves they can become ready to realize their vision.
Brands and people within the Magician archetype
Mac, Lynx, Xbox
Tony Robbins, Steve Jobs, Gandalf, Merlin