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Define your ideal buyer persona and connect with them deeply

Define your ideal buyer persona and connect with them deeply

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">20</span> <span class="rt-label rt-postfix">mins read</span></span> Ideal buyer persona is someone you want to target with your brand, marketing, copywriting and offers. Define it and get clear on their desires, hopes, objections and anxieties to make selling easier and connect with them on a deeper, emotional level.</p>
4 common branding mistakes that repel clients

4 common branding mistakes that repel clients

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">21</span> <span class="rt-label rt-postfix">mins read</span></span> Ever wondered if your making mistakes that repel clients? Before we dive into the mistakes, there&#8217;s something I&#8217;d like to explain first, so it all makes sense:  What always repels clients is the opposite of the irresistible brand.</p>

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