Summer is far less energetic and much more organised than Spring. We’re coming into the heaty, lazy summer days, that need to be cooled down by muted greys, blues and purples.

Summer Color Palette

Think lazy summer days by the beach. Colors are cool, subtle, muted and elegant. No extremes here! Choose from cool grey and beige, muted blue and purple, pale pink and yellow. Often found are shades of navy blue and dark, pale purple.

Find images that have dreamy feel to them, delicate sunny spells and muted colors.

Textures and patterns

Watercolor & floral textures, delicate floral drawings (using changing line weight), brush strokes. Patterns are geometric and symmetrical.

If you’re looking for perfect images for your brand in Summer personality, look for cool colors, dreamy feel and avoid high contrast.

Quality is absolutely essential to Summer personality, so look for anything that looks expensive, elegant and timeless.

Fonts

Summer is elegant and celebrates timeless beauty, therefore perfect will be Serif fonts in fine weight. Very common is also using quite a big letter spacing, to make the font look more elegant. Use it wisely though, it’s only to be used as an accent.

Pick fonts like:

Lines and shapes

Summer is delicate, timeless and elegant, therefore the best shapes to capture that, are those rectangular and triangular. Use fine lines, avoid anything that’s bold.
You can freely use lines with changing weight, which will fit perfectly with serif fonts. Think: hard edges, triangles, rectangles, fine lines.

Are you a Summer?