In this post, I talked to you about how most people are stuck with their branding and website, trying to tweak it until they get it right (they usually never do). Let me be brutally honest with you: Even the best, most beautiful design is worthless, if you don’t ask yourself this one question…
Before my clients come to me, they often spend months wondering if they should invest in a website design. I get it, it’s an investment! One of many you need to make for your business. If you’re a smart business woman, you’re cautious with spending money and you think twice before you pull out your credit card.
When you create an effective About page, the value it provides goes beyond this section of your website. This is a guest post with Bianca Foti, the Founder of Next Edition, a boutique communications agency based in Toronto, ON.
We all LOVE Instagram Stories, don’t we? A place to share behind the scenes of our businesses and lives, a place to talk to our audience in a more personal way and invite them into our worlds. They are awesome!
Branding can seem very personal, especially when you’re building a personal brand. It can be hard to detach yourself from the process and stay objective. Is it worth to let go of your own preferences to create a brand you really need?
My business strategist friend said one thing that really struck the chord: “I wish my I could show my offer in a visual way. It’s hard to sell an idea.”