<p>There’s a lot of BAD advice out there from *experts* who don’t understand branding. Should you base your brand personality on yourself?. Not always! In this post I explain when you’re not your brand and what to base its personality on to attract ideal customers and clients.</p>
Join thousands who discovered their brand personality and were shocked by their results.
This was absolutely one of the most accurate tests I have ever taken. Thank you for confirming what I already felt. The results completely resonated with me.
This is so spot on me that I am a little shocked it could be generated on a 12 question quiz. I can’t wait until I get the next email from you!
OMG – absolutely – made me shiver – this so me.
There was a lot about the Innocent that felt like you had read my mind.
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<p>Raising prices is NOT as simple as just changing the numbers on your website. Learn this #1 strategy to charge more for your products even if your competition constantly undercharges.</p>
<p>Ever been in a situation where you had to lower your prices? Did your clients ever negotiate your prices? Or maybe you feel you constantly need to keep your prices in check looking at what others in your industry are doing?</p>
<p>“I feel like I should add a special stitch to it to justify the price” – said my client about her new fashion line piece. In her head, if it was pricey, it needed to have something SPECIAL. A magic element nothing else has, so people pay more for it. Confused about it too?</p>
<p>“If something is authentic, it is real, true, or what people say it is.” – How to put it in action and use it to your advantage.</p>
<p>How Kate & Anna discovered low conversions on their Shopify store was actually a symptom of underlying problems with their brand and how they could fix it.</p>
<p>“I feel the disconnection in my brand” – Can you relate? Learn how to build a powerful, influential brand that attracts your ideal audience.</p>
<p>We all want people who get in contact with our brand to be ideal clients and customers. It’s not always so simple to reach them though, is it?</p>
<p>In this post, I talked to you about how most people are stuck with their branding and website, trying to tweak it until they get it right (they usually never do). Let me be brutally honest with you: Even the best, most beautiful design is worthless, if you don’t ask yourself this one question…</p>
<p>Before my clients come to me, they often spend months wondering if they should invest in a website design. I get it, it’s an investment! One of many you need to make for your business. If you’re a smart business woman, you’re cautious with spending money and you think twice before you pull out your credit card. </p>
<p>When you create an effective About page, the value it provides goes beyond this section of your website. This is a guest post with Bianca Foti, the Founder of Next Edition, a boutique communications agency based in Toronto, ON.</p>
How to stand out from the competition?
Take our quiz to find out which Brand Archetype best represents your brand, add personality and differentiate your brand to truly stand out and connect with your audience.