Join thousands who discovered their brand personality and were shocked by their results.

This was absolutely one of the most accurate tests I have ever taken. Thank you for confirming what I already felt. The results completely resonated with me.
Reva
This is so spot on me that I am a little shocked it could be generated on a 12 question quiz. I can’t wait until I get the next email from you!
KHYLA
OMG – absolutely – made me shiver – this so me.
PATTI
There was a lot about the Innocent that felt like you had read my mind.
ABA
SCROLL

You're in: BRANDING

Why you are NOT your brand + what to do about it

Why you are NOT your brand + what to do about it

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">5</span> <span class="rt-label rt-postfix">mins read</span></span> There&#8217;s a lot of BAD advice out there from *experts* who don&#8217;t understand branding. Should you base your brand personality on yourself?. Not always! In this post I explain when you&#8217;re not your brand and what to base its personality on to attract ideal customers and clients.</p>
How to STOP undercharging even if competitors do

How to STOP undercharging even if competitors do

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">4</span> <span class="rt-label rt-postfix">mins read</span></span> Raising prices is NOT as simple as just changing the numbers on your website. Learn this #1 strategy to charge more for your products even if your competition constantly undercharges.</p>
What REALLY happens when you lower your prices (and how to avoid that)

What REALLY happens when you lower your prices (and how to avoid that)

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">3</span> <span class="rt-label rt-postfix">mins read</span></span> Ever been in a situation where you had to lower your prices? Did your clients ever negotiate your prices? Or maybe you feel you constantly need to keep your prices in check looking at what others in your industry are doing?</p>
THE thing you should focus on to sell out your products and services (it’s not what you think)

THE thing you should focus on to sell out your products and services (its not what you think)

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">4</span> <span class="rt-label rt-postfix">mins read</span></span> &#8220;I feel like I should add a special stitch to it to justify the price&#8221; &#8211; said my client about her new fashion line piece. In her head, if it was pricey, it needed to have something SPECIAL. A magic element nothing else has, so people pay more for it. Confused about it too?</p>
3 steps to an authentic brand

3 steps to an authentic brand

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">4</span> <span class="rt-label rt-postfix">mins read</span></span> &#8220;If something is authentic, it is real, true, or what people say it is.&#8221; &#8211; How to put it in action and use it to your advantage.</p>
Increase your conversions but NOT how you think – Kate & Anna’s story

Increase your conversions but NOT how you think &#8211; Kate &#038; Anna&#8217;s story

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">6</span> <span class="rt-label rt-postfix">mins read</span></span> How Kate &#038; Anna discovered low conversions on their Shopify store was actually a symptom of underlying problems with their brand and how they could fix it.</p>
Disconnection in your brand – how to fix it and attract your ideal audience

Disconnection in your brand &#8211; how to fix it and attract your ideal audience

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">6</span> <span class="rt-label rt-postfix">mins read</span></span> &#8220;I feel the disconnection in my brand&#8221; &#8211; Can you relate? Learn how to build a powerful, influential brand that attracts your ideal audience.</p>
Who is your brand reaching? Attract your ideal audience with those 3 steps

Who is your brand reaching? Attract your ideal audience with those 3 steps

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">2</span> <span class="rt-label rt-postfix">mins read</span></span> We all want people who get in contact with our brand to be ideal clients and customers. Its not always so simple to reach them though, is it?</p>
#1 question you should ask yourself before re-designing your website

#1 question you should ask yourself before re-designing your website

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">3</span> <span class="rt-label rt-postfix">mins read</span></span> In this post, I talked to you about how most people are stuck with their branding and website, trying to tweak it until they get it right (they usually never do).  Let me be brutally honest with you: Even the best, most beautiful design is worthless, if you don&#8217;t ask yourself this one question&#8230;</p>
How do you know you’re ready for a website redesign

How do you know you&#8217;re ready for a website redesign

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">3</span> <span class="rt-label rt-postfix">mins read</span></span> Before my clients come to me, they often spend months wondering if they should invest in a website design. I get it, its an investment! One of many you need to make for your business. If youre a smart business woman, you&#8217;re cautious with spending money and you think twice before you pull out your credit card. </p>
How to write an effective About page with Bianca Foti

How to write an effective About page with Bianca Foti

<input class="jpibfi" type="hidden"><p><span class="rt-reading-time" style="display: block;"><span class="rt-label rt-prefix"></span> <span class="rt-time">6</span> <span class="rt-label rt-postfix">mins read</span></span> When you create an effective About page, the value it provides goes beyond this section of your website. This is a guest post with Bianca Foti, the Founder of Next Edition, a boutique communications agency based in Toronto, ON.</p>

How to stand out from the competition?

Take our quiz to find out which Brand Archetype best represents your brand, add personality and differentiate your brand to truly stand out and connect with your audience.

Pin It on Pinterest