Join thousands who discovered their brand personality and were shocked by their results.

This was absolutely one of the most accurate tests I have ever taken. Thank you for confirming what I already felt. The results completely resonated with me.
Reva
This is so spot on me that I am a little shocked it could be generated on a 12 question quiz. I can’t wait until I get the next email from you!
KHYLA
OMG – absolutely – made me shiver – this so me.
PATTI
There was a lot about the Innocent that felt like you had read my mind.
ABA
SCROLL

You're in: Brand Archetypes

Innocent

Innocent

<p>Idealists and dreamers always looking for ways to be happy and spread happiness. They are seeking simplicity, honesty and being able to be themselves.</p>
Lover

Lover

<p>Sensual, passionate and vulnerable.The Lover wants a true connection not only with their lover but their family and friends.</p>
Hero

Hero

<p>The Hero is disciplined, driven, very competitive. Strong both physically and mentally, they do not shy away from challenges that lay ahead.</p>
Girl Next Door

Girl Next Door

<p>If your brand strives to belong, being a part of the community and create a connection with others like Jenna Kutcher, GAP or IKEA this is your archetype.</p>
Caregiver

Caregiver

<p>Deeply loving and compassionate. Often forget about themselves, feeling neglected and out of their power. They are very inclusive, approachable, protective.</p>
Ruler

Ruler

<p>They&#8217;re called to stop to the chaos around them, take control of their lives. As a Leader brand, you help people use their authority to influence change.</p>
Explorer

Explorer

<p>Restless, always searching, exploring, trying to find themselves. Whether they are searching for themselves or experiences, they are always on the run.</p>
Joker

Joker

<p>Hedonist, careless, cheerful, unpredictable. The Joker is all about playing around, disrupting the order, making fun and not taking things too seriously.</p>
Rebel

Rebel

<p>The Rebel is all about destroying what&#8217;s not working and doing things their own way, often shocking others in the process.</p>
Sage

Sage

<p>They spend their whole time searching for the truth, learning and digging deep into the things they care about. It&#8217;s not about education, but wisdom.</p>
Magician

Magician

<p>The Magician is all about change, transformation, and metamorphosis. They find ways to create something that is truly magical, leaving you mesmerized.</p>
Creator

Creator

<p>The Creator is all about expressing themselves and bringing their vision to reality. They love creating something that did not exist before and get great satisfaction from both the process as well as the outcome. They want to leave a legacy, create something of lasting value.</p>

How to stand out from the competition?

Take our quiz to find out which Brand Archetype best represents your brand, add personality and differentiate your brand to truly stand out and connect with your audience.

Pin It on Pinterest