Explorer Brand Archetype is all about finding yourself, exploring and seeking.
“To be fearless in the pursuit of what sets your soul on fire.”
Restless, always searching, exploring, trying to find themselves.
The Explorer never stops searching. Whether they are searching for themselves or for new challenges, activities or experiences, they are always on the run.
If your brand is the Explorer, you help your customers go on a journey: to find themselves, a new place or experience.
Explorers hate stability, which is boring for them. They are restless types always searching, always exploring, always trying new things. They need to feel free and this freedom is something they are always drawn to.
Motto: Follow your own path.
Basic desire: To discover: themselves and the world.
Goal & objective: To search for new opportunities, experienced and places.
Fear: Being locked down in a box, losing freedom.
Strategy: Always being on the lookout for new things to explore.
Weakness: Wandering aimlessly, being lonely, an outcast.
Talent: Flexibility, curiosity, autonomy, ambition, individualism.
The call: Restlessness, boredom, a deep desire to find themselves or explore the world.
Your customers need: To have a chance to feel free, explore and try new things.
Your ideal customer
Trying to find their place in the world can manifest in many ways: exploring new hairstyles, playing with makeup or fashion or traveling the world. Your ideal clients are restless, hate boredom and don’t feel whole yet, so they are searching for ways to feel whole. They enjoy being outdoors, traveling and exploring for the sake of trying new things and finding new experiences.
Connect with your audience
Evoke their feelings of restlessness and show them how they can explore using your brand. Whether it’s by trying new things with makeup (and your products), hairstyle, or fashion, remind them of the fact that they are still searching and there are still plenty of things to explore. Don’t ever be boring, but don’t force them to do anything either. High-pressure marketing tactics won’t work on them – they hate being forced to do anything and would respond much better to curious new solutions or things they never tried before.
What your brand experience should be?
Create a brand experience that promotes exploration, fun and trying new things. Evoke curiosity, inspire and show them what’s possible.
Brands and people within the Explorer archetype
The Body Shop, Starbucks, Jeep, Amazon, Virgin, Timberland
Indiana Jones, David Attenborough,