Rebel Brand Archetype is here to bring upon a revolution.
“The people who are crazy enough to think they can change the world are the ones who do.”
Challenging the “status quo”, thinking differently.
The Rebel is all about destroying what’s not working and doing things their own way, often shocking others in the process.
If your brand is the Rebel, you love to go against the tide and shake up your industry.
The Rebel loves breaking the rules and doesn’t mind shocking others or getting attention. They are not seeking attention though. For them, being stuck in something that’s not working or following someone else’s footsteps is simply too hard to bear. They are individualists, strong spirits who forge their own way and often create revolutions.
Motto: Rules are made to be broken.
Basic desire: Revolution, or revenge.
Goal & objective: To destroy something that’s not working, to challenge the status quo.
Fear: Being powerless.
Strategy: Forging their own way, creating a revolution.
Weakness: Crime, hurting others.
Talent: Intelligence, individualism, leadership.
The call: Feeling stuck and being forced to do things that are not working. The deep need for a change, or revenge.
Your customers need: To do something differently, to break the rules, to challenge the status quo.
Your ideal customer
They often feel like an outsider, they don’t connect or resonate with the culture or people they are surrounded by. They always felt they are different and they always did things differently, even though this might have meant they were lonely or considered as an outcast. They are incredibly individual and have a deep need for following their own path.
Connect with your audience
To do that, you need to understand how tired of the old order they are feeling and evoke the need for a change in them. To inspire them to action, show them you’re an outcast just like them and that your brand is going to help them create a revolution of their own.
What your brand experience should be?
Think differently, do things differently and don’t be afraid to shock, swear or coming off strong. Your audience is drawn to brands who share the same values: individualism, strength, desire for a change and courage to be the first to shake things up.
Brands and people within the Rebel archetype
Harley Davidson, Apple, Diesel, MTV
Jack Sparrow, Steve Jobs, Lady Gaga, Mariah Coz