“The biggest adventure you can ever take is to live the life of your dreams.”
Oprah Winfrey
Magician is transformative, turning a mess into something magical.
Magician Brand Archetype is all about the transformation.
The Magician is all about change, transformation, renewal, and metamorphosis. They find ways to create something that is truly magical out of nothing or a bunch of mess, leaving others mesmerized.
If your brand is the Magician, you take your clients through a transformation, helping them make their dreams a reality.
Even though The Magician can create something truly amazing, there’s nothing magical about how they get there. They hone their skills, create a strong process and apply their deep knowledge to get the results their customers were only dreaming of but weren’t sure they were possible for them (often completely exceeding their expectations). They often hear that they’ve absolutely changed someone’s life or business.
The Summary
Motto: If you can dream it, you can achieve it.
Basic desire: To understand the laws of the Universe.
Goal & objective: To bring about a transformation, to make dreams come true.
Fear: Unintended bad consequences.
Strategy: Having a vision and living it.
Weakness: Manipulation, sorcery.
Talent: Incredible imagination, creating processes that bring results and make dreams come true.
The call: Deep need of realizing a vision, need to change, to transform, or bring about change, healing powers.
Your customers need: To go through a transformation to make their vision come to life.
Your ideal customer
Your ideal audience are people who believe in metaphysical, laws of the Universe and a higher power. They study psychology and want to be able to influence the world by using your products. They are looking for both personal transformation and to become a catalyst for change in the world around them. Often, they need to undergo a transformation themselves before they are able to embody their higher self and impact the world in a way they want to.
Connect with your audience
They have a deep desire to make a bigger impact and influence the world, so to connect with them you need to evoke those feelings in your advertising, branding, website copy. They need to see themselves after the transformation they have gone through and see you and your products as a way of becoming what they feel they need to become to truly embrace their potential.
What your brand experience should be?
Your brand is a healer, visionary, a wizard. Inspire, evoke feelings of longing for becoming what they could be. Remind them of their deep desire to influence the world and make a change, a transformation. Show them how by undergoing a change themselves they can become ready to realize their vision.
Brands and people within the Magician archetype
Brands
Mac, Lynx, Xbox
People
Tony Robbins, Steve Jobs, Gandalf, Merlin
Yes this perfectly describes my brand!
In some ways it does. In other ways I am still striving to get there.
Hope it gave you a clear goal now, Michelle.
This illustrates my branding perfectly. It’s a little scary tbqh. It encompasses all the imagery I envision. I’m going to print this out and frame it for my office. Seriously just found my anchor.
I’m so glad to hear that, Lisa!
Yes! That makes me so happy!
Apart from my weakness, it’s spot on!
The weakness is what COULD be, not necessarily is. It’s what your brand should be aware of. A good way of avoiding this brand trap is to share clear process and results you achieved.
As my nickname in the business industry is “The Enchantress”, this could not fit me more. ?
Thanks for the nice confirmation and the precious information on this page. ?✨
Yes, it seems like it fits you perfectly! What are your ideas on applying this archetype to your brand and become even more “magical”?
I was already thinking about changing colors or fonts, but now I see it more clearly : the wording should be more magical too. My landing page has been much too practical to attract my ideal clients and too much like anybody else’s, I understand it now. ?
It’s great to hear you got some clarity! Good luck with putting it into action ?
Hi Alex, what colour personality would say goes best with the Magician archetype?
Hey, Keara! That’s a really good question! Summer, for sure. It needs to be elegant and expansive.
After taking a couple of these brand archetype quizzes I can no longer tell if my answers are completely honest or if I’m just trying to ace the test. I wanted it to come up Magician and it did, so does that make it true? Other sites have had me at Warrior and Hero. I suspect the truth is a blend of these so how can I reflect that in my branding?
Hi, Elle! First of all, I would ask myself: why do you want to be a Magician? You may feel this represents your brand best so you sway in this direction. Quizzes will never really replace a deep discovery of your Archetype, it can only help point you in the right direction.
If you’d like to dig deeper there’s a simple exercise you could do: take a piece of paper and write down what is your customers’ main WHY and desire when it comes to your brand: what is it that they want your brand to help them with? When you come up with an answer ask WHY again until you arrive to the real, true goal that’s one of the 4 main motivations of human beings – learn more here.
Your brand archetype should directly reflect your CUSTOMER’S deepest desire, THEIR why.
I hope this helps, do let me know if you have any more questions.
Hi Alex
The quiz gave me Magician which is impressing because I’m a soapmaker and always explain people that there’s a lot more to soap than just oils and lye, that there’s kind of an alchemy behind making and using soap.
Very interesting. Love that I found your blog!!
I’m really glad you find it useful! I hope these tips for Magician archetype will help you with your brand.
Is it possible to be a magician with the creator together? I create transformable clothes for women and children. Thank you very much 🙂
Hi, Kristina! Yes, it’s possible. You can mix archetypes but don’t do it until you absolutely master your dominant archetype, which can only be 1 od these. Think about what is the main goal ofyour audience? transformation or self-expression? What there is more of in your brand?
Wow, you just confirmed what my spirit has been whispering to me. Thank you for your art in clearly mirroring what it is we are here to be, do, say! ?✨
I’m glad you got the validation you needed, Daharis! Sometimes it’s all we need to move on, right?
I see myself and my business so much in Magician and I came up as Explorer 2x as number 1. Magician came #2 only once.
I’m really about challenging the status quo since I’m doing a PhD in Quantum science which bring the best from Quantum physics to explain spirituality. Always pushing myself to grow so I can help others to grow and transform. I haven’t launch anything yet. I will be launching my 1st program: Quantum Happiness. So do I choose more with who I’m want to work, more who I’m or more how my brand what to be perceived?
With love and gratitude,
Hi, Philippe!
I’d say if you’re challenging the status quo to bring a transformation then you’re actually a Magician, because a transformation if what you bring. Rebel might be your second archetype but I’d focus on the base one (Magician) first to really get the momentum going and bulding a clear perception. You should choose an archetype that best represents what you do and you will attract those who are attracted to it. In your case you will attract people wanting to dive deep into spirituality and learn your magical ways to get a transformation. Hope this helps xx
Ohhhb yes ! That’s amazing !
So clear !
I’m glad to hear it!
First Time I took this, I was the girl next door, second time a magician. I took a similar test else where and was a caregiver. So Im a bit confused now.
Different tests can give different results. Also, it’s just a quick quiz and shouldn’t be treated as a comprehensive analysis of your brand which would give you clarity without a doubt. I’d say if you have different results you can have a mix of archetypes (almost every brand does) BUT also you might need to gain a bit more clarity for your direction because it might be too diluted right now to give you clear results. What you might do is to check our all of our archetypes articles and see what’s closest to your brand. You can find them all here (scroll past the quiz) –> https://adoreddesigns.com/brand-archetype-quiz/