
5 top misconceptions about branding
Ever struggled with the “About” page? Ever wondered how to share your story so people resonate with it? And how to make it interesting? Read on!

5 ways to streamline your business
As an entrepreneur, you’ve got a lot on your plate. It’s not like you just show up, do your 8 hours and leave, right? Learn how to automate your biz.

Branding: get clear on your WHAT
Knowing WHY exactly have you started this business will help you immensely when you need to find perfect clients, make an important business decision, or simply to keep you going during hard times. Ready to dive in?

Branding: get clear on your HOW
Knowing WHY exactly have you started this business will help you immensely when you need to find perfect clients, make an important business decision, or simply to keep you going during hard times. Ready to dive in?

Branding: get clear on your WHY
Knowing WHY exactly have you started this business will help you immensely when you need to find perfect clients, make an important business decision, or simply to keep you going during hard times. Ready to dive in?

Winter Brand Style Personality
Winter brand personality is perfect for bold, assertive and confident brands. They will be ideal for archetypes like Rebel, Ruler or Lover.

Season Personality: Autumn
Now that you know basics of Color Psychology and learned about Spring and Summer Season Personalities, let’s talk about Autumn. If Spring or Summer weren't your jam, maybe Autumn will be? Autumn is a season of abundance and fruitfulness. It’s earthy, warm, reliable and loyal. Its vibrant colors with a splash of muted shades make you feel cared for and warm. This personality is often stubborn and...

Season Personality: Summer
Now that you know basics of Color Psychology and learned about Spring Season Personality, let’s talk about Summer. If Spring wasn't your jam, maybe Summer will be? Summer color personality is all about timeless beauty, elegance and romanticism. These people are chic and graceful, with a strong sense of responsibility, well organised. With their timeless aesthetic, creativity, intuitivity...

Spring Brand Personality
Spring brands are supportive, helpful, forward-thinking, open and honest. Visual style should be colorful, pastel and optimistic.

Color psychology 101
Color psychology is real: different colors make us feel a whole array of emotions. I’m sure you’ve experienced this feeling when you paint a room and it totally changes its vibe and energy.

Hey, I'm Alex!
Brand Coach & Stylist for ambitious entrepreneurs who want to create powerful and influential brands.

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